The modern consumer is becoming more adept at tuning out or blocking conventional and digital advertising, but content marketing can help circumvent this phenomenon. Content marketing involves advertising products within pieces of media as opposed to outright advertising. Marketing via content allows for the fostering of better relations between the consumer and the seller. When paired with strong … [Read more...]

Since increasing the number of visitors to a website coincides with increasing the number of opportunities for a business, website traffic is very important for businesses. However, while more traffic is desired, marketers should concentrate on current traffic rather than gaining more traffic. To do this, they should learn about the behavior of visitors, research customer requirements, track their … [Read more...]