The modern consumer is becoming more adept at tuning out or blocking conventional and digital advertising, but content marketing can help circumvent this phenomenon. Content marketing involves advertising products within pieces of media as opposed to outright advertising. Marketing via content allows for the fostering of better relations between the consumer and the seller. When paired with strong content, content marketing allows for high cost efficiency. Furthermore, content marketing offers a greater return on investment and sharper personalization.
- Both conventional and digital marketing strategies are less viable than content marketing.
- Content marketing allows for the fostering of good consumer relations and cost efficiency.
- Content marketing, when paired with strong content, provides a higher return on investment and personalized advertising.
“It is no surprise that direct marketing strategies have emerged as the core of a global industry worth approximately $93.6 billion.”